제품 ≫ I/C
Needs
Light Hunger – “ a need for a light, less filling ”
Refreshment – “ the revitalising effect ”
Indulgence – “ a heightening sense of pleasure ”
Child treat – “ as a reward, children request, or adults feel happy to buy for them ”
Thirst quenching – “ water ice products ”
Fun sharing – “ together with family and friends ”
인기비결
아이스크림을 처음 대하는 사람들도 대부분 아이스크림을 바로 좋아하게된다
시원함
부드러움